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ChronoPulse Watch Index: Slight decline in the secondary luxury watch market in the first quarter of 2025

ChronoPulse Watch Index: Slight decline in the secondary luxury watch market in the first quarter of 2025

The ChronoPulse watch index reflects price trends in the secondary luxury watch market Prices in the secondary luxury watch market fell by three percent in the first quarter of 2025 Four brands recorded increases in value, including Tudor and Audemars Piguet Karlsruhe, 29. April 2025. The secondary market for luxury watches has reacted noticeably to economic uncertainties and cautious consumer sentiment. According to the ChronoPulse Watch Index from the world’s leading online marketplace Chrono24, prices for high-end timepieces dropped by an average of three percent in the first quarter of 2025. While the overall market is under pressure, individual brands have…

Chrono24 strengthens Management Board: Timm Armbrust appointed CFO & COO

Chrono24 strengthens Management Board: Timm Armbrust appointed CFO & COO

Karlsruhe, April 22, 2025 – Timm Armbrust will join Chrono24, the world’s leading online marketplace for luxury watches, as Chief Financial Officer (CFO) & Chief Operations Officer (COO) effective August 1, 2025. The 45-year-old will become a member of the Management Board and report to CEO Carsten Keller. Timm Armbrust joins from the publicly listed e-commerce company Bike24, where he served as CFO for the past nine years and played a key role in the company’s successful IPO in 2021. Prior to that, the economics graduate held various senior finance positions at a pan-European hearing aid retailer. At Chrono24, Timm…

Luxury watches on the secondary market: These brands and models were in vogue in 2024

Luxury watches on the secondary market: These brands and models were in vogue in 2024

Chrono24 analysis shows the trends from 2024 on the secondary market for luxury watches Cartier with the strongest growth among the top brands Models such as the Cartier Tank, Tudor Black Bay and Patek Philippe Complications were in particularly high demand Which luxury watch brands and models were particularly popular in 2024? To answer this question, the world’s leading online marketplace for luxury watches, Chrono24, comprehensively analysed the most important secondary market trends in the past year – and identified a clear winner. The analysis looked at established brands and models that have a share of at least one percent…

Luxury Watch Analysis: Rolex's Dominance on the Secondary Market

Luxury Watch Analysis: Rolex's Dominance on the Secondary Market

Chrono24 examines Rolex’s role in the secondary luxury watch market since 2020 Secondary market shares have fluctuated significantly in recent years Eight Rolex models saw price increases of over ten percent in 2024 Rolex is especially popular among young buyers under 30 Rolex watches are status symbols, investment assets, and coveted collector’s items all at once. However, the high demand means that many models are only available after long waiting periods. Those looking to acquire a Rolex more quickly turn to the secondary market, where the brand is the undisputed leader. Yet, market share varies significantly by country, age group,…

Luxury Watches: Prices Remain Stable in 2024

Luxury Watches: Prices Remain Stable in 2024

ChronoPulse Watch Index reflects price trends in the secondary luxury watch market Index shows stable prices in 2024 Slight market recovery towards the end of the year after a low point in autumn Breitling, TAG Heuer, and Hublot watches recorded the highest value increases in the second half of the year  Karlsruhe, 05 February 2025. According to a recent analysis by Chrono24, the world’s leading online marketplace for luxury watches, prices for luxury watches remained relatively stable over the past year. The company’s ChronoPulse Watch Index – the only price index for luxury watches based on actual transaction data – recorded…

Chrono24 streamlines organizational structure

Chrono24 streamlines organizational structure

Karlsruhe / Germany, 15 January 2025 – Chrono24 today informed all employees about a new organizational and management structure. Chrono24 aims to expand its position as the world’s leading online marketplace for luxury watches, consciously invest into long-term and sustainable growth thus securing the future success of Chrono24. The changes will streamline decision-making, improve collaboration across the entire company and sharpen the focus on strategic priorities. This reorganization also includes a workforce reduction of around 110 employees across various departments and all hierarchy levels. All affected employees receive comprehensive severance package offers. Following the reorganization, Chrono24 will employ around 350…

First Time Buyer Report 2: Which Models First-Time Buyers Prefer Versus Collectors

First Time Buyer Report 2: Which Models First-Time Buyers Prefer Versus Collectors

Chrono24 analyzes which models are most frequently purchased by first-time luxury watch buyers compared to experienced watch collectors. Two German brands, Nomos and Junghans, are in the top ten, and less than half are Swiss. First-time buyers pay an average of €3,300 for their first luxury watch. Just a few weeks ago, Chrono24, the world’s largest online marketplace for luxury watches, conducted a representative survey to find out what motivates first-time buyers to make their first purchase and what they value most. The company has now analyzed its sales data to determine which watch models are purchased significantly more often…

Chrono24 Watch Workshop Certified Master Watchmaker

Chrono24 Watch Workshop Certified Master Watchmaker

Kesselsdorf, September 17, 2024 – Chrono24 Direct GmbH, the renowned watch workshop of the world’s largest marketplace for luxury watches (Chrono24), has received an important seal of approval: Since August, the company has been officially recognized as a “Certified Master Watchmaker” by the German Association for Watches, Jewelry and Timekeeping (Federal Guild Association of the Watchmaking Trade). This certification serves as a brand-independent seal of quality for specialist watchmakers and confirms that repairs in Kesselsdorf are carried out by highly qualified watchmakers and master watchmakers using the latest technology and original spare parts. Chrono24 Watch Workshop Certifies the Authenticity of…

First Time Buyer Report Part 1: Luxury Watch Survey: What Makes First-Time Buyers Tick

First Time Buyer Report Part 1: Luxury Watch Survey: What Makes First-Time Buyers Tick

Chrono24 and YouGov surveyed over 2,100 people about their intentions and preferences when buying their first luxury watch. One in four Respondents already owns a luxury watch or is considering buying one, and among younger respondents it’s more than one in three. Chrono24 data reveal which brands are most popular with first-time buyers. Luxury watches from Rolex, Patek Philippe, and other luxury watch manufacturers can be status symbols, investments, collector’s items, and more. But what really motivates people to buy a luxury watch? To answer this question, the world’s leading online marketplace for luxury watches, Chrono24, conducted a representative survey…

ChronoPulse Watch Index: Secondary Market for Luxury Watches Declined Slightly in the Second Quarter of 2024

ChronoPulse Watch Index: Secondary Market for Luxury Watches Declined Slightly in the Second Quarter of 2024

Chrono24 analyzes the performance of the secondary market for luxury watches in the second quarter of 2024 Prices for luxury watches fall by almost one percent Cartier watches with comparatively high increase in value, Vacheron Constantin watches lose the most value Karlsruhe, Germany (July 16, 2024): After signs of a possible recovery in the secondary market for luxury watches in the first quarter of 2024, Chrono24 details that overall performance fell slightly again in the second quarter. At -0.99%, the average loss in value on the secondary market is moderate, but in the same quarter of 2023, prices on the…

Famed Formula One Racer, Charles Leclerc, invests in Chrono24

Famed Formula One Racer, Charles Leclerc, invests in Chrono24

Karlsruhe, Germany (June 4th, 2024): – Today Chrono24, the world’s leading online marketplace for luxury watches, announces that: Monaco’s Formula One racing driver, Charles Leclerc, has joined the company as investor. Leclerc who is second placed in this year’s Formula One championships and just won his home race at the prestigious Monte Carlo course now joins Chrono24 in its global expansion as both a young investor and passionate watch lover. Charles Leclerc and his brother Lorenzo, who consults him in his entrepreneurial ventures and whom he founded a family office dedicated to athletes, All Time, together with join the likes…

Introducing the ChronoPulse – Watch Index Report: A look at the secondary market for luxury watches in Q1 2024

Introducing the ChronoPulse – Watch Index Report: A look at the secondary market for luxury watches in Q1 2024

Introducing the ChronoPulse – Watch Index Report: A look at the secondary market for luxury watches in Q1 2024 Chrono24 analyzes the performance of the secondary market for luxury watches in Q1 2024 Luxury watch prices nearly stagnated in Q1 2024 and may have bottomed out Watch prices increased for 4 out of 14 brands analyzed Karlsruhe, April 30, 2024. Many luxury watches are purchased not only for their looks and functionality, but also for their ability to hold their value over time. That’s why Chrono24, the world’s leading online marketplace for luxury watches, analyzes the performance of the secondary…

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Go Beyond Time!


Chrono24 is redefining the boundaries of the luxury watch world. With over 20 years of experience, Chrono24 is the world's largest marketplace for luxury watches. It provides an authentic, world-class, and trusted marketplace for new and pre-owned luxury watches, giving you easy access to the industry's most prestigious brands. By bringing together thousands of watch enthusiasts, collectors, and sellers from more than 150 countries, Chrono24 creates a space that will exceed all your expectations of time. More than 600,000 watch listings are viewed by 9 million unique visitors each month. Whether you're looking for a rare vintage model or want to discover the latest trends, Chrono24 is just a click away. Combining technology, security, and design, Chrono24 makes buying a watch an unforgettable experience.


Our advanced search and filtering features make it easy for you to find your dream watch. You can even try on the watch you want before you buy it with the help of our augmented reality technology. You can also add your favorite watches to your Notepad using the Chrono24 app and monitor the market performance of your collection using the "Watch Collection" feature.


With Chrono24 Certified, which guarantees maximum transparency at every stage, you can have the authenticity of your new watch checked and certified by a verified watchmaker and receive a certificate of authenticity. Our Chrono24 Buyer Protection program, commitment to authenticity, and worldwide customer support team are with you every step of the way to ensure a safe, fast, and hassle-free buying experience.


Additionally, you can keep up with the latest market trends and watch releases with the ChronoPulse watch index, which provides valuable insight into watch price trends since January 2019. If you not only want to buy a watch, but also want to become a part of this unique community, you've come to the right place!


If you need more info or want additional data directly from the world's leading marketplace for luxury watches, please don’t hesitate to get in touch.


 

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