Steady momentum: ChronoPulse Index rises 1.2% in June, a third straight monthly gain

• The ChronoPulse Index rose 1.2% in June. Cartier led the month at +5.9%, followed by Tudor (+1.7%), Jaeger-LeCoultre (+1.7%) and Patek Philippe (+1.7%).
• 10 of 13 brands closed June higher; Tudor, Jaeger-LeCoultre and Patek Philippe each gained around +1.7%.
• Over six months the index is up 5.5%. Cartier (+9.9%), TAG Heuer (+8.6%) and Tudor (+7.9%) lead the field. Every brand tracked is now positive over the six-month window.

Karlsruhe, July 14, 2026 – The ChronoPulse Index rose 1.2% in June, its third consecutive monthly gain. Cartier set the pace with +5.9%, and the gains ran broadly across the index: 10 of 13 brands closed the month higher. Watch prices at the primary market have moved higher over the recent months, and the secondary market is following. The US tariff on Swiss imports, cut from 39% to 15% and retroactive to November 2025, still raises the landed cost of a new Swiss watch in the States, keeping the secondary market attractive to buyers on both sides of the Atlantic.

Over six months the index is up 5.5%, and for the first time every brand we track is in positive territory over that window. Over a full year the index is up 7.9%.

What moved the market in June

1. Cartier out in front (+5.9% in June, +9.9% over six months, +13.2% over one year): June was Cartier's strongest month in the index. The brand now leads on every time horizon, with steady demand across Tank and Santos references driving the run.
2. Patek Philippe extends its streak (+1.7% in June, +6.8% over six months, +12.2% over one year): Supply remains tight in Nautilus and Aquanaut references, supporting prices across the range. Patek Philippe is the second-strongest brand over one year.
3. Tudor builds on its six-month story (+1.7% in June, +7.9% over six months, +5.5% over one year): Tudor is up solidly on every horizon. It remains the go-to for buyers who want premium quality at an accessible entry point, which keeps demand consistent.
4. Jaeger-LeCoultre continues its recovery (+1.7% in June, +2.7% over six months, +4.9% over one year): Jaeger-LeCoultre has now gained in three straight months, recovering ground it gave back earlier in the year.
5. Rolex holds firm (+1.5% in June, +4.5% over six months, +8.4% over one year): Demand has stayed elevated since the Pepsi GMT-Master II discontinuation at Watches & Wonders 2026, June added another +1.5%.
6. Vacheron Constantin keeps climbing (+1.3% in June, +7.7% over six months, +9.3% over one year): Four straight months of gains for Vacheron Constantin, which now leads the ultra-luxury field over six months.
7. Breitling and Omega add further (Breitling +0.8%, Omega +0.8% in June): Both are up solidly over six months, Breitling +6.2% and Omega +2.7%. Breitling has gained in the last months, the extended dip appears to be behind.
8. Hublot and TAG Heuer hold their ground (Hublot +0.1%, TAG Heuer +0.2% in June): After strong six-month runs (+6.2% and +8.6% respectively), both brands consolidated in June. TAG Heuer's half-year reading remains the second-strongest in the index.

The breadth of the move

Ten of 13 brands gained in June, and every brand we track is now positive over six months. The spread of the gains, from Cartier's sharp move to the steadier progress at Omega, Breitling and TAG Heuer, points to demand that runs across the market, not just one or two brands. Over one year the picture is equally solid: 11 of 13 brands are positive, led by Cartier (+13.2%) and Patek Philippe (+12.2%).

Balazs Ferenczi, Head of Brand Engagement at Chrono24: "June underlines what we've seen building since April: gains that run across the index rather than concentrating in one or two brands. Cartier's 5.9% is the headline, but the more telling detail is that 10 of 13 brands moved higher. And looking out to six months, every brand we track is now in positive territory. That's a consistent picture."

Methodology

The ChronoPulse Index tracks price developments across 13 major luxury watch brands and 140+ model references, based on real transaction data on Chrono24's global marketplace. All percentage changes are calculated on a rolling basis. The index converts all transactions into EUR at the prevailing exchange rate at the time of the transaction. Month-over-month data for brands with lower transaction volumes can be subject to higher short-term fluctuations.

For more information: chrono24.com/chronopulse