Royal Pop, two weeks on: resale prices down from the launch spike, still above retail

• Average resale prices have come down from around €1,440 in the first days after launch to just below €1,000 for most variants two weeks later. One variant bucks the trend: the blue Làn Ba still sells for around €1,600.
• Daily buyer requests have fallen from 2.9 times the 2022 MoonSwatch peak at launch to around 1.4 times two weeks later. Demand is past its peak but still higher than any earlier Swatch collaboration.
• New listings per day are down more than 80% from the launch peak, as the first wave of resellers works through.
• The black reference is still the most traded variant. The overall pattern matches every previous Swatch collaboration: a steep launch peak, then a few weeks of cooling.

Karlsruhe,June 3, 2026 – Two weeks after the Royal Pop by Swatch and Audemars Piguet went on sale, the launch premium has come down. Data from Chrono24, the world's leading online marketplace for luxury watches, shows average resale prices falling from around €1,440 in the first days after launch to just below €1,000 for most variants today, against a store price of €385 to €400. Measured against the retail price, the move is even clearer. On the first day of trading the Royal Pop changed hands at around 5.5 times its store price, the steepest premium of the whole period, easing to under twice retail two weeks on. Buyers who paid the launch-week prices are now above the current market, but the Royal Pop still sells for more than it cost in store.

Balazs Ferenczi, Head of Brand Engagement at Chrono24: “The most expensive time to buy one was the first weekend, when demand was at its peak. That premium is mostly gone now. What is left is a watch that still sells above retail, at a price that makes sense for someone who actually wants to wear it.”

Demand is past its peak

Buyer requests have eased since launch. At the peak, daily requests reached 2.9 times the highest level the MoonSwatch ever hit in March 2022. Two weeks on, they are at around 1.4 times that level. The launch rush is over, but interest in the Royal Pop is still higher than anything a Swatch collaboration had reached before it.

Fewer new listings

The launch-week prices were driven by a rush of demand meeting limited supply. As that demand has eased, prices have come down, and the flow of new listings has slowed in parallel. In the first days, sellers were listing the Royal Pop at nearly twice the rate seen for the MoonSwatch in 2022. Two weeks on, that flow is down by more than 80% from its launch peak.

The same shape as before

Every Swatch collaboration so far has followed a similar curve: a steep spike at launch, then a few weeks of cooling as supply catches up and the first resellers clear out. The Royal Pop is following that path. The black reference, the most requested variant in the first days, is still the most traded today, by both requests and completed sales.

One detail repeats from 2022 as well. The blue Làn Ba still sells for around €1,600 while the rest of the range has settled lower, just as the Mission to Neptune stayed expensive after the MoonSwatch launch while the others came down.

The wider picture: colorful watches

The Royal Pop comes in eight bright finishes, and it lands in a market that has been moving its way for years. In 2018, around one in six watches sold on Chrono24 had a colorful dial. Today it is closer to one in four, a share that has grown by about 16% over the past five years. Blue is the most popular colorful dial by a clear margin, while green and pink have grown several times over since 2018.

The taste shows up most strongly at both ends of the market. At the entry level, where the Royal Pop sits, color is everywhere, on popular lines like the Seiko Presage, the Oris Aquis and the Doxa Sub. At the high end it is just as established, the defining feature of icons like the Patek Philippe Nautilus and the Vacheron Constantin Overseas.

Audemars Piguet underlined the point this week, introducing six new colorful  Royal Oak Offshore Selfwinding Chronographs on 2 June, in turquoise and yellow, orange, and pink.

About Chrono24

"Chrono24 – The World's Watch Market" has been the world's leading online marketplace for luxury watches since 2003. With more than 600,000 watches from over 3,000 dealers and 60,000 private sellers in more than 150 countries, the portal reaches more than nine million unique visitors per month. Chrono24 offers a comprehensive service portfolio with a large combined worldwide range of new, used, and vintage watches. This allows buyers and sellers to complete transactions in a trusted environment. Chrono24 employs over 350 people in offices in Germany (Karlsruhe and Berlin), Miami, Tokyo, Hong Kong, and other locations.

Press Contact:

Johannes Förster
Corporate Communications
press@chrono24.com 
+49 721 96693810