Chrono24 Launches New Global Brand Campaign: “The World’s Watches, All in One Place”

• More than 30 assets, tailored to different audiences, will roll out across Chrono24’s website and social channels.
• Its three pillars are a broad selection, access to international sellers, and buyer confidence supported by Buyer Protection and Chrono24 Certified.
• Developed with Berlin-based creative brand consultancy Core BLN, the campaign features the brand film “24,” shot on location in London, alongside a dedicated Chrono24 Certified film.

Karlsruhe, September 29, 2026 – Chrono24 today launches its new global brand campaign, “The world’s watches, all in one place.” The campaign speaks to watch lovers around the world, from those buying their first watch to seasoned collectors adding to a collection built over years.

“In 2025, we introduced our refreshed brand identity. This campaign is the next chapter, bringing the Chrono24 experience to life: discovering a wide selection, connecting with sellers around the world, and buying with confidence,” says Nick De Jong, Director of Marketing at Chrono24.

Brand film “24” and a dedicated Chrono24 Certified film

The campaign launches with two films: the brand film “24,” shot in London and directed by Core BLN co-founder Luca Rescheleit, and a second film dedicated to Chrono24 Certified. The campaign’s creative draws on language familiar to the watch community, including lines such as “You’re into complications – we make it easy” and “This movement is a global one.” More than 30 assets, including campaign imagery and short-form content, extend the concept across Chrono24’s website, YouTube, Instagram, Facebook, and TikTok, with versions tailored to different audiences.

Chrono24 Certified is the company’s authentication and condition-verification service. The campaign presents it in the context collectors care about: the craftsmanship, history, and passion behind each watch.

A cinematic visual identity

Visually, the campaign takes a bold, cinematic approach. The key visual sets watches from several brands against a brushed-steel horizon that curves into a dark, star-like space. Arranged across the frame, the watches create an expansive composition anchored by precision and craftsmanship. The same visual language carries through the brand film, print ads, and social assets, creating a consistent visual identity across campaign touchpoints.

The campaign rolls out through the end of the year across paid media, organic social, CRM, PR, and on-site channels. The rollout includes film and static ads on Meta and YouTube, organic social content, and on-site and CRM touchpoints leading to a dedicated campaign landing page. In the U.S., influencer partnerships will support the campaign. Selected campaign assets are planned to remain live into 2027.

The brand film “24” can be viewed here, the Chrono24 Certified film here.

Campaign credits:

Creative Brand Consultancy: Core BLN

Director: Luca Rescheleit

Production Location: London