Chrono24 Appoints Jin Lee as General Manager, U.S., to Accelerate Trust-Led Growth in Its Most Strategic Market

• Former Flight Club (GOAT Group) executive joins to spearhead US operations.
• Further strengthening Chrono24’s trusted marketplace model in the U.S., including the continued rollout of Certified – a standardized, inspection-backed experience designed to scale trust for a growing collector base.

New York / Karlsruhe (February 11, 2026) – Chrono24, the world’s leading marketplace for luxury watches, continues to strengthen its global leadership team with the appointment of Jin Lee as Vice President and General Manager for the United States. Lee, who previously led global operations for sneaker marketplace Flight Club (GOAT Group), has taken the helm of Chrono24’s most critical market effective early February.

Lee joins Chrono24 from GOAT Group, where he served as Vice President and General Manager of Flight Club.  At Flight Club, Lee oversaw global digital and retail operations, scaling a high-trust, authentication-first marketplace across North America and abroad. His background also includes senior roles in strategy and finance at Evercore and Barclays.

“The U.S. is one of the most dynamic and influential collector markets globally,” said José Gaztelu, Chief Growth Officer at Chrono24. “To serve this market well, we need leadership that understands how enthusiast-driven marketplaces are built and scaled. Jin brings a unique track record from the sneaker world, an industry that, much like watches, is built on passion, community, and uncompromising standards of trust and authentication. His experience scaling Flight Club is a strong blueprint for our next chapter in the U.S.”

In his new role, Lee will focus on accelerating supply and demand in the US. A key priority will be scaling the adoption of Chrono24’s “Certified” authentication program and enhancing the experience for VIP clients and dealers.

“I have watched Chrono24 define the global secondary watch market for over two decades,” said Jin Lee, VP & General Manager US. “Coming from the sneaker space, I see incredible parallels. Both worlds are driven by deeply knowledgeable communities who demand authenticity above all else. Chrono24 is already a daily destination for the US collector community. My goal is to build on its strength and ensure that Chrono24 feels like a local home for every American watch lover – combining our global reach with the trusted, seamless experience that seasoned collectors and new generations of watch lovers expect.”