- ChronoPulse Watch Index reflects price trends in the secondary luxury watch market
- Index shows stable prices in 2024
- Slight market recovery towards the end of the year after a low point in autumn
- Breitling, TAG Heuer, and Hublot watches recorded the highest value increases in the second half of the year
Karlsruhe, 05 February 2025. According to a recent analysis by Chrono24, the world’s leading online marketplace for luxury watches, prices for luxury watches remained relatively stable over the past year. The company’s ChronoPulse Watch Index – the only price index for luxury watches based on actual transaction data – recorded a slight increase of 0.35% in 2024. Prices reached their lowest point in October before experiencing a mild recovery, leading to a 1.18% increase in the second half of 2024.
Positive Value Trends in Eight out of 13 Luxury Brands: Breitling Leads the Recovery
The recent price increase marks the most significant positive development over multiple weeks since the all-time high in spring 2022. Between April 2022 and October 2024, prices in the secondary watch market had dropped by 25%. The first half of 2024 also saw a slight decline of -0.83%, whereas Chrono24 data for the second half of the year indicates at least a temporary recovery.
Among the 13 luxury brands individually tracked in the ChronoPulse Watch Index, notable shifts are evident: while only two brands – Jaeger-LeCoultre (+1.51%) and Cartier (+8.47%) – gained value in the first half of 2024, eight of the analyzed brands showed value increases in the second half of the year.
The clear winner among all analyzed brands is Breitling, with an average value increase of 8%. It is followed by TAG Heuer (+4.52%) and Hublot (+3.61%). Panerai (+3.06%), Omega (+2.15%), Jaeger-LeCoultre (+1.87%), Rolex (+1.34%), and Cartier (+1.01%) also recorded price gains. On the other hand, watches from Patek Philippe (-0.09%), Audemars Piguet (-1.29%), Tudor (-2.53%), Vacheron Constantin (-3.26%), and IWC (-3.89%) showed negative trends.
Luxury Watch Expert Sees No Clear Trend Reversal Yet
“In the second half of 2024, we saw at least a slight price increase in the secondary luxury watch market. However, it is still too early to speak of a trend reversal,” warns Balazs Ferenczi, Head of Content at Chrono24. He adds:
“The slight price increase in the second half of 2024 can primarily be attributed to external factors. For instance, the recent crypto boom following the U.S. presidential election temporarily fueled demand for luxury watches. Past trends have shown that a strong crypto market can significantly boost demand for luxury watches. However, it remains to be seen whether this will develop into a long-term trend.”
The price trends in the secondary luxury watch market can be tracked using the ChronoPulse Watch Index, which is based on actual sales data, via the following link: https://www.chrono24.com/chronopulse.htm
About the ChronoPulse Watch Index
The ChronoPulse Watch Index is the only watch index based on transaction data rather than just listing data. Using a points system and data from over 600,000 transactions, ChronoPulse analyzes the performance of 14 watch brands and more than 140 watch models with the highest transaction volumes in the global secondary market. This provides precise insights into watch price trends since January 2019. The analyzed brands include Rolex, Audemars Piguet, Patek Philippe, Cartier, Hublot, IWC, Jaeger-LeCoultre, Omega, Panerai, TAG Heuer, Tudor, and Vacheron Constantin. Watches from Grand Seiko are also considered in the ChronoPulse Watch Index, though there is no separate brand index for Grand Seiko.
About Chrono24
“Chrono24 – The World’s Watch Market” has been the global online marketplace for luxury watches since 2003. Featuring approximately 540,000 watches from around 3,000 dealers and 45,000 private sellers in more than 120 countries, the platform attracts over nine million unique visitors per month. With a vast global offering of new, pre-owned, and vintage watches, Chrono24 provides a comprehensive service portfolio, enabling buyers and sellers to conduct transactions in a trusted environment. Chrono24 employs around 350 people across its offices in Germany (Karlsruhe and Berlin), New York, Miami, Tokyo, Hong Kong, and other locations.