Cristiano Ronaldo, International Football Superstar & Luxury Watch Uber Collector, Becomes an Investor in Chrono24

Cristiano Ronaldo, International Football Superstar & Luxury Watch Uber Collector, Becomes an Investor in Chrono24

The world’s most marketable and recognizable athlete devotes his financial prowess & passion for timepieces as a partner to the world’s leading watch marketplace


Karlsruhe, Germany (July 12, 2023): – Today Chrono24, the world’s leading online marketplace for luxury watches, announces that internationally acclaimed footballer, Cristiano Ronaldo, through CR7 SA, has become an investor in the company. “CR7” as he is known throughout the world is perhaps equally known amongst the watch lover community for being one of the most avid personal collectors of timepieces.

Cristiano Ronaldo joins the likes of previous Chrono24 investors including Bernard Arnault’s family investment company, Aglae Ventures, General Atlantic, Insight Partners and Sprints Capital – who together led Chrono24’s Series C round in August 2021, worth $118M USD (100M €) and solidifying the watch market’s unicorn status with a valuation today exceeding $1B USD.

It is reported in Forbes’ recent Highest Paid Athletes of 2023 report that Ronaldo pulled in $136 million last year alone from his contracts with the UK’s Manchester United and Saudi Arabia’s Al Nassr as well as endorsements – and all-time high for a football player He was equally recognized for being the most marketable Athlete of 2022 by SportsPro.

“As a long-term watch collector and regular user of Chrono24, it’s a pleasure for me to become a shareholder in the company now. Chrono24 unites millions of watch lovers from all around the world to share in their passion, together – that global unification is something I know well and am thrilled to be a part of.” Cristiano Ronaldo commented.

“No one brings passion for luxury watches to the world stage quite like Cristiano,” comments Chrono24 CEO, Tim Stracke. “He has already solidified his place as one of the greatest athletes in history, and as an investor shows astute knowledge of world-class luxury and technology. That coupled with his authentic, proven passion for watch collecting makes him the perfect teammate as our company moves further into global expansion and our next chapter.”

Since the company’s establishment in 2003, Chrono24 has led the way in the digital marketplace space. A known disruptor in the luxury watch world, Chrono24 has forever changed the way people shop for luxury watches, offering accessibility, transparency, and connectivity to enthusiasts that spans the entire world.

Chrono24 continues to be led by its founder and Co-CEO Tim-Stracke; Co-CEO (and former TeamViewer CEO) Holger Felgner; A majority of existing shareholders co-invested alongside the new group of investors. The CR7 SA investment follows Chrono24’s aforementioned Series C round, as well as its 2019 Series B financing of 43M€ from Sprints Capital, former Richemont director Gianni Serazzi, and YOOX-NET-A-PORTER founder Alberto Grignolo, among others, as well as the company’s 37M € Series A from Insight Partners in 2015.

About Chrono24

“Chrono24 – The World’s Watch Market” has been a leading global online marketplace for luxury watches since 2003. With over 500,000 watches from more than 3,000 dealers from over 100 countries and over 30,000 private sellers, the portal reaches more than nine million unique visitors per month. With a large combined global offering of new, pre-owned and vintage watches, Chrono24 offers a comprehensive service portfolio that enables buyers and sellers to complete their transactions in a trusted environment. Chrono24 employs more than 500 people in its offices in Karlsruhe, Berlin, New York, Miami and Tokyo and more.

IG: @chrono24


About Cristiano Ronaldo

At the age of 38, Ronaldo plays as a forward for al-Nassr FC and captains Portugal’s national team. He has amassed 5 Ballon d’Or Awards, 4 European Golden Shoes, 32 trophies, 7 league titles, 5 UEFA Champions Leagues, 1 UEFA European Championship, and 1 UEFA Nations League – not to mention 140 goals and 42 assists in the Champions League and a record of 835 goals scored for club and country. CR7 boasts an awe-worthy Instagram following of more than 592M, where watch-spotting enthusiasts clamor to view the sporting legend’s ever show-stopping wrist collection.

IG: @cristiano

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