- The ChronoPulse watch index reflects price trends in the secondary luxury watch market
- Prices in the secondary luxury watch market fell by three percent in the first quarter of 2025
- Four brands recorded increases in value, including Tudor and Audemars Piguet
Karlsruhe, 29. April 2025. The secondary market for luxury watches has reacted noticeably to economic uncertainties and cautious consumer sentiment. According to the ChronoPulse Watch Index from the world’s leading online marketplace Chrono24, prices for high-end timepieces dropped by an average of three percent in the first quarter of 2025. While the overall market is under pressure, individual brands have nevertheless recorded price increases. The ChronoPulse Watch Index is considered a reliable indicator of value development on the secondary market, as it is based on actual sales data.
Price trends vary significantly between brands
The current price decline follows a largely stable development throughout 2024. Compared to the peak of the ChronoPulse Watch Index in March 2022, the decline now stands at 23.9 percent. However, the long-term trend remains positive: over the past five years, the secondary market for luxury watches has grown by 24.5 percent overall. Even compared to its low point last year on October 12, 2024, the market recorded a 2.2 percent increase at the end of March.
Among the 13 leading brands individually represented in the ChronoPulse Watch Index, four manufacturers recorded value increases in the first quarter of this year. This applies to Rolex’s sister brand Tudor (+1.7 percent), Audemars Piguet (+0.8 percent), Patek Philippe (+0.5 percent) and Hublot (+0.3 percent). Market leader Rolex, on the other hand, recorded a decline of 2.9 percent, putting it in line with the market average. More significant losses in value were noted for TAG Heuer (-3.4%), IWC (-4.9%) and Breitling (-6.5%).
Luxury watch expert sees continued interest
“After a largely stable year in 2024, the market is currently undergoing a slight correction – which is understandable given the global economic environment. At the same time, we see that long-term interest in high-quality timepieces remains unbroken. Right now, the market offers exciting opportunities to discover special models that may have been out of reach a while ago,” says Balazs Ferenczi, Head of Brand Engagement at Chrono24, commenting on the current market situation.
The price development on the secondary luxury watch market can be viewed at the following link using the ChronoPulse watch index, which is based on real sales data: https://www.chrono24.com/chronopulse.htm
About the ChronoPulse Watch Index
The ChronoPulse Watch Index is the only watch index based on transaction data rather than just listing data. Using a points system and data from over 600,000 transactions, ChronoPulse analyzes the performance of 14 watch brands and more than 140 watch models with the highest transaction volumes in the global secondary market. This provides precise insights into watch price trends since January 2019. The analyzed brands include Rolex, Audemars Piguet, Patek Philippe, Cartier, Hublot, IWC, Jaeger-LeCoultre, Omega, Panerai, TAG Heuer, Tudor, and Vacheron Constantin. Watches from Grand Seiko are also considered in the ChronoPulse Watch Index, though there is no separate brand index for Grand Seiko.
About Chrono24
“Chrono24 – The World’s Watch Market” has been the global online marketplace for luxury watches since 2003. Featuring approximately 540,000 watches from around 3,000 dealers and 45,000 private sellers in more than 120 countries, the platform attracts over nine million unique visitors per month. With a vast global offering of new, pre-owned, and vintage watches, Chrono24 provides a comprehensive service portfolio, enabling buyers and sellers to conduct transactions in a trusted environment. Chrono24 employs around 350 people across its offices in Germany (Karlsruhe and Berlin), New York, Miami, Tokyo, Hong Kong, and other locations.